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The Art of Political Storytelling: Why Stories Win Votes In Post-Truth Politics by Philip Seargeant
$44.99 AUD
Category: Current Affairs
In our post-truth world, tapping into people's emotions has proved far more effective than rational argument and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative. From Trump's America to Brexit Britain, weav ...Show more
The Art of Political Storytelling - Why Stories Win Votes in Post-Truth Politics by Philip Seargeant
$26.99 AUD
Category: Current Affairs
In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative. From Trump's America to Brexit Britain, wea ...Show more
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